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2024 Journal Impact Factor - 0.6
2024 CiteScore - 1.9
ISSN 2083-6473
ISSN 2083-6481 (electronic version)
Editor-in-Chief
Associate Editor
Prof. Tomasz Neumann
Published by
TransNav, Faculty of Navigation
Gdynia Maritime University
3, John Paul II Avenue
81-345 Gdynia, POLAND
e-mail transnav@umg.edu.pl
Cruise Destinations and Itineraries: An Analysis of Cruise Executives’ Perspectives
1 University of Piraeus, Piraeus, Greece
ABSTRACT: The research focuses on the process and criteria utilised by cruise executives for ship deployment and itinerary development. A Summative Content analysis approach is applied on 63 interviews of 89 cruise executives between 2005 and 2018 sourced from commercial press. The results of the analysis indicate that cruise lines focus on yield maximisation through a stepwise process that starts with the evaluation of cruise demand for an area, followed by an analysis of the region(s) and is completed with the selection of the home port(s) and ports of calls. The process is continuously revised based on actual demand, yield results and guest feedback. Moreover, the research provides an organisation of the parameters identified as important decision drivers.
KEYWORDS: Economic Analysis, Maritime Tourism, Decision Making, Cruise Shipping, Seaports, Itinerary Planning, Ship Deployment, Port Selection
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Citation note:
Karlis T., Polemis D.: Cruise Destinations and Itineraries: An Analysis of Cruise Executives’ Perspectives. TransNav, the International Journal on Marine Navigation and Safety of Sea Transportation, Vol. 20, No. 1, doi:10.12716/1001.20.01.09, pp. 73-82, 2026
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