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western culture and if, once established, it does not
workproperlyorevendoesnotattractactiveinterest
inanothersocietyorcountry,wemayspeculateupon
the differences of culture between the
societies/countries. It is noted that Hofstede &
Hofstede (2005) and Merritt (2000) ask the same
questions.
In
short,oneofthechallengestotacklethecurrent
safety level of Korean society is to change the
‘practices’consulting thecore‘values’ofthesociety.
This paper tries to contribute for the task reviewing
andcomparingnationalcultures betweenvulnerable
and advanced countries with respect to road traffic
safety
records.It mayalsobenoted that road traffic
activity is the mostcommon daily life of the people
and,therefore,raisingitssafetypracticesisthemost
efficient way to achieve safer environment/society,
consideringitsrippleeffectonthewholecommunity,
includingseaand/orairtransportationsafetycircles.
2 NATIONAL
CULTUREANDITSDIMENSIONS
2.1 NationalCulture
Geert Hofstede carried out pioneering works on
nationalcultureduringlate1960’sthrough1970s.His
research has been updated by himself, his son Gert
JanandMichaelMinkov(Hofstedeetal.2014).Figure
1 depicts the manifestations of culture at different
levels of
depth (Hofstede & Hofstede 2005). In
practice, we may focus on ‘Values’ (which is the
deepest one) and‘Practices’ in a community/society.
Practices, being comprised of rituals, heroes and
symbols, are visible to an outside observer; their
cultural meaning, however, is invisible and lies
precisely and only in the way these
practices are
interpretedbytheinsiders.Culturechangecanbefast
forthepractices,whereasitisslowforvalues.Values
arebroadtendenciestoprefercertainstatesofaffairs
overothers.Valuesarefeelingswithanarrowtoit:a
plusandminussidedealingwith,forinstance,evil
vs
good, dangerous vs safe, forbidden vs permitted,
moral vs immoral, and so on (Hofstede & Hofstede
2005).
Figure1.The“Onion”:manifestationsofcultureatdifferent
levelofdepth(Hofstede&Hofstede2005)
Figure2showsthelearningprocessofvaluesand
practices. Values are acquired early in our lives. As
wegrowupatsome10to12years,wecan quickly,
largely and unconsciously absorb necessary
informationfrom ourenvironment. Then, at the end
of this period, we gradually switch to a
different,
consciouswayoflearning,focusingprimarilyonnew
practices.Itisnotedthatbasicvalues,beingacquired
at early ages, become considerably stable in spite of
sweepingchangesinpractices (Hofstede&Hofstede
2005).
Figure2.Thelearning of values andpractices(Hofstede &
Hofstede2005)
2.2 DimensionsofNationalCulture
A dimension is an aspect of a culture that can be
measured relative to other cultures. Having studied
survey data about the values of people working at
IBMinmorethanfifty countriesandconsultedwith
findingsofsocialscientists,suchasAlexInkelesand
Daniel
Levinson,Hofstedefoundfourbasicproblem
areasrepresentdimensionsofcultures.Lateron,with
the help of colleagues, two dimensions are
supplemented,resultinginasfollows(Hofstedeetal.
2014);
1 Powerdistanceindex(PDI)
2 Individualismindex(IDV)
3 Masculinityindex(MAS)
4 Uncertaintyavoidanceindex(UAI)
5 Long‐
termorientation(LTO)
6 Indulgenceversusrestraint(IVR)
PDIscoresareabout‘dependence’relationshipsin
acountry,andcanbedefinedas‘theextenttowhich
the less powerful members of institutions and
organizationswithinacountryexpectandacceptthat
powerisdistributedunequally’.Itisnotedthatlarge‐
power
‐distance countries show a pattern of
polarization between dependence and
counterdependence and the emotional distance
betweensubordinateandtheirbossesislarge.
Asto theIDV,individualismpertainstosocieties
in which the ties between individuals are loose.
Collectivism as its opposite pertains to societies in
which people from birth
onward are integrated into
strong, collective in‐groups, which throughout
people’s lifetimes continue to protect them in
exchangeforunquestioningloyalty.